Product Photography For World Record
A professional looking image is always necessary to get the attention of your target audience. Even more so, if it contains a message that really engages with the people who see your advertising. The slogan for the image below will be; “If you go with us, your season will bring you more than you could wish for.” Of course the guys from marketing will come up with a more elegant line, but the image tells you everything you need to know. Here is the breakdown. The counter weight is maxed out to the left and yet the little brass can sits firmly on the ground, for it is filled up over the top with seeds. That alone represents a very successful season. But for an outstanding season, one that breaks world records, it needs more. Lots more. Countless seeds pill up on the ground around the over flowing brass pot and more keep falling down in a never ending stream. A harvest one dreams of. That is excellent storytelling and an outstanding idea.
The image above is part of a campaign around the barley harvesting world records, that New Zealand farmer Warren Darling achieved earlier this year. A big day for his family and everyone involved. MCP photographed and captured the efforts that everyone delivered that day. Later on I also shot corresponding interviews as part of a promotional documentary. I’ll post about the video at a later time.
If you’re keen to read more, my blog post about Aerial Photography goes into the details of shooting the world records attempt. More information about the new world record can be found in this article of the World Record Academy. The Darlings are a great family, hard working and down to earth. It’s worth a read.
Contact me if you too are looking for an idea that stands out and tells the success story of your company.