This client request was a remote job from overseas. In fact, the photos had been taken already by someone else, but the result didn’t turn out as promised. In order to avoid additional costs for a re-shoot I’ve been asked to save things in post-production. The images below served as a quick mood mock-up that gave the client several choices to pick from. I changed the landscape, the colour palette and the lighting. The results are definitely more impressive than a drive between piles of gravel.
Some ideas need a bit of magic to come alive. That can have several reasons. The idea might need expensive set builds or takes place in a very remote location that is hard to access with a full-blown crew and heavy gear. Perhaps sometimes it is simply not possible to produce in reality. That is when digital set extension comes into play. It explains like this – some parts of the image are created in front of an actual camera and others are created on the computer to enhance reality or achieve the impossible.
Digital set extensions can also save money. How many productions have a budget to hang up a car on the wall or to build a set to make it look like it’s hung up a wall?
It can go further of course. The images below have been entirely created on the computer. Going this way gives you great freedom to tweak things like angles, materials or backgrounds, even after the shoot. Those change request are definitely a lot more expensive with photography or film. Because, one would need to get all set elements, the subject and the crew back on location. There, they then have to match what has been done before.