fashion photography

Fashion Photography Strip

We all have days when we could use a second me, don’t we? STRIP was a personal project to see what is possible, when I’m in front of and behind the camera at the same time, multiple times. I’m not a quadruplet just to clarify. Everything can be done, if you can imagine it, but good planing wins half the battle. This trick is used to multiply the size of armies in big budget movies, but it can also be used to show a company in a more impressive manner. Show massive storages, office spaces or multiple very expensive items next to each other. Who doesn’t want to have a garage full of Lamborghinis?

Hands down. Often it is the way an advert is presented that gets it stuck in the peoples’ heads. They find the idea interesting enough to look at it a second time and read which company or product is connected to this advert. Now, find the five name giving letters in the picture!

Strip

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Product Photography for Shoes

Shoes n’ Tie – I shot this project a few years ago. The breakdown shows the process from photography to retouching.

Why shoot on green-screen? Sometimes it’s easiest to give the client more freedom in post production. Sometimes the final decision on the background hasn’t been made while I have to start to shoot. Sometimes the requested material isn’t available and has to be added in post production. Shooting on green-screen can be a very effective way to keep the budget low and to assure the project doesn’t come to a hold. Of course one has to be very experienced to anticipate how the different elements will look together in the final image.

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