25 March 2015by Manuel Czepokin PhotographyComments Off on Product Photography For World Record
A professional looking image is always necessary to get the attention of your target audience. Even more so, if it contains a message that really engages with the people who see your advertising. The slogan for the image below will be; “If you go with us, your season will bring you more than you could wish for.” Of course the guys from marketing will come up with a more elegant line, but the image tells you everything you need to know. Here is the breakdown. The counter weight is maxed out to the left and yet the little brass can sits firmly on the ground, for it is filled up over the top with seeds. That alone represents a very successful season. But for an outstanding season, one that breaks world records, it needs more. Lots more. Countless seeds pill up on the ground around the over flowing brass pot and more keep falling down in a never ending stream. A harvest one dreams of. That is excellent storytelling and an outstanding idea.
The image above is part of a campaign around the barley harvesting world records, that New Zealand farmer Warren Darling achieved earlier this year. A big day for his family and everyone involved. MCP photographed and captured the efforts that everyone delivered that day. Later on I also shot corresponding interviews as part of a promotional documentary. I’ll post about the video at a later time.
If you’re keen to read more, my blog post about Aerial Photography goes into the details of shooting the world records attempt. More information about the new world record can be found in this article of the World Record Academy. The Darlings are a great family, hard working and down to earth. It’s worth a read.
Contact me if you too are looking for an idea that stands out and tells the success story of your company.
Who doesn’t want to come home after a long day at work and relax on the couch while the living room smells just beautiful? Aroma candles, room diffusers or perfumed oils. The choice is yours. Manuel Czepok Photography (MCP) took on a product photo shoot that looks rather simple, doesn’t it? But in its simplicity lies the trick. I’ve been approached by this client to spice up their web-experience. They wanted action shots. They wanted it to be elegant and it had to be on a white background in order to match their cooperative style. As the image gives it away already, this is all about luxury and aesthetic. I couldn’t just throw in bursting flames and exploding wax to cover the action. So, communication is key in order to get on the same page with everyone involved. That pretty much goes for all projects but for this one especially, because the client wouldn’t be able to see the final image until everything comes together in post-production.
The first part of the trick was to understand what “action” means to the client. What do they like? After some talk and research I provided several mood mock-ups to explain the idea using pictures instead of words. A crucial step as the client had to understand where we are heading creatively and again, they wouldn’t be able to see the result of this product photoshoot till the very end. Which brings me to the second part of the trick. How to visualise aroma? One can smell it, taste it, but it’s generally invisible. This is where MCP’s experience with post production comes into play, to achieve truly original advertising photography. All elements in this photograph had to be shot separately for maximum control and quality. Those elements where then married together in post-production, giving me maximum flexibility to tweak all aspects to the clients expectation.
Knowing what is possible beyond traditional photography allowed me to tackle this project on a completely new creative level. This project is truly one that separates me from many other creatives.
We all have days when we could use a second me, don’t we? STRIP was a personal project to see what is possible, when I’m in front of and behind the camera at the same time, multiple times. I’m not a quadruplet just to clarify. Everything can be done, if you can imagine it, but good planing wins half the battle. This trick is used to multiply the size of armies in big budget movies, but it can also be used to show a company in a more impressive manner. Show massive storages, office spaces or multiple very expensive items next to each other. Who doesn’t want to have a garage full of Lamborghinis?
Hands down. Often it is the way an advert is presented that gets it stuck in the peoples’ heads. They find the idea interesting enough to look at it a second time and read which company or product is connected to this advert. Now, find the five name giving letters in the picture!
25 February 2015by Manuel Czepokin Visual EffectsComments Off on Landscape Car Photography
This client request was a remote job from overseas. In fact, the photos had been taken already by someone else, but the result didn’t turn out as promised. In order to avoid additional costs for a re-shoot I’ve been asked to save things in post-production. The images below served as a quick mood mock-up that gave the client several choices to pick from. I changed the landscape, the colour palette and the lighting. The results are definitely more impressive than a drive between piles of gravel.
18 February 2015by Manuel Czepokin PhotographyComments Off on Lifestyle Photography
When we talk about a Marie Poppins moment, a little bit of magic is needed. Mystical light, sparkle and floating mid-air – why not! The image had to have something supernatural too it. This photo is all about precise timing. The right moment is everything. Once that is done, full on re-touching starts. Cleaning thing up, adding a subtle skyline and of course sparkle. Sparkle is good. This one works quite nice on canvas.
Shoes n’ Tie – I shot this project a few years ago. The breakdown shows the process from photography to retouching.
Why shoot on green-screen? Sometimes it’s easiest to give the client more freedom in post production. Sometimes the final decision on the background hasn’t been made while I have to start to shoot. Sometimes the requested material isn’t available and has to be added in post production. Shooting on green-screen can be a very effective way to keep the budget low and to assure the project doesn’t come to a hold. Of course one has to be very experienced to anticipate how the different elements will look together in the final image.